Brand
We market and sell our products and those of our partners directly to consumers. In 2011, we opened our first branch in Taipei. Our products became quickly popular with our loving customers. Now we have more than 50 branches all over Taiwan.
Through our official branches, we created an innovative membership program, offering exclusive price, convenient delivery and return services to our members. Over 800,000 customers have become our members, and new members sign-up every day.
Our products can also be seen in convenience stores, open-shelf pharmacies and eyewear stores, making products accessible to a greater number of customers. In China, we distribute our products through strong e-merchants and retailers, including our flagship store on Tmall and mini-store on WeChat.
Our customers recognize our brand and products for their design & quality.
Quality
Strict standards of quality control process and SOP for high quality products.
Design
Professional design team leading market needs.
Innovation
Innovated marketing strategy provides consumers with new experiences.
Service
We have well-trained staffs in stores and online to provide customer services.
Brand Story
Opened the first Shop in Taiwan.
- Membership system setup、Reassured purchase services setup
- Opened first three shops in Taipei
2012
1st daily color lens product launched: Firework / Star.
- The 10th direct store opened
- Media’s interview about PEGAVISION unique business model
2013
National first - in the Watson chain drug store to set up direct contact lenses shop.
- Exclusive patented product launched: Daily vitamin lenses.
- Established directly-sale shop in Taichung, Hsinchu, and Kaohsiung.
- National First - launched daily color contact lenses with limited edition.
- The 40th direct store opened. PEGAVISION Memberships exceeded 100,000 people, monthly sales more than 3 million pieces.
2014
Launched order/delivery service through smartphone app.
- Launched the 6 pattern in 1 color lens – Diamond macaron, limited quantity and sold out within a quarter.
- First branding activity: Makeover competition.
2015
Entered Watsons as new sales channel.
- First co-branding product launched: Mika Ninagawa color lens (Interactive video clip Ads.)
- Launched flagship shop on T-mall in China.
2016
National Awards of Excellence awarded for color lens product：Fleur/Muriel Eye.
- Held First VIP party for senior members.
- Entered optical channel as new sales channel.
- T-mall shop reaches new sales record on Double 11 sales festival.
- Released the 1st branding film 「let your eyes speak 」.
2017
Opened social media account, interacting with customers and sharing information.
- PEGAVISION X LAIMO Series.
- PEGAVISION’s official facebook fan page reached 60,000+ followers.
- PEGAVISION’s official Instagram account on board.
- Launched Official Weibo Account.
- T-mall flagship shop has reached the new sales record at Mid-2017 Sales event.
- The 2nd branding film 「 Diamond macaron 6 in 1 」 released.
2018
Taiwan branches became part of Taipei Rapid Transit Corporation's "Taipei 100 Select".
- Created Hong Kong official website to serve members in Hong Kong and Macao areas.
- Sponsored Eden Social Welfare Foundation by donating NT$5 for every box of clear contact lenses sold to Flying Slow Angels Fund.
2019
The size of membership program reached new height and exceeded 750,000 members.
- Expanded open-shelf distribution to cosmetic channels including Watsons, Cosmed, TOMOD’s, Make Beauty and OK Mart.
- Launched Black 2.0 Health Bright Drink manufactured by TCI Co., Ltd.
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